Pardon me while I pick my jaw up off the floor
Just now I Googled for "mesothelioma lawyers". I clicked on an ad. Turns out that click cost someone $54.33. It's not just one crazy lawyer paying this much either. There are a staggering eighty-three ads that come up under those keywords! ("Tax attorney", at a mere $45.55 per click, gives you 124 ads! "Mortgages" at $34? 307 ads! And that's not even counting the top-of-the-screen ads.)
I didn't even have any idea what mesothelioma was before clicking on the ad. (Turns out it's a lung disease brought on by exposure to asbestos. No wonder there are lawyers involved.) I wonder, does my click count as click fraud?
Maybe GOOG CMN A isn't overpriced after all :-)
I didn't even have any idea what mesothelioma was before clicking on the ad. (Turns out it's a lung disease brought on by exposure to asbestos. No wonder there are lawyers involved.) I wonder, does my click count as click fraud?
Maybe GOOG CMN A isn't overpriced after all :-)
28 Comments:
How do you think the advertiser feels about it?
I glad to see you guys back
after 10 days, I thought
maybe something happend.:-/
Was this a ruse to get "mesothelioma" ads served on your blog? Just 2 occurances of this magical word in your post and you already had those mesothelioma ads showing up.
I guess mesothelioma lawyers or attorneys in asbestos cases are willing to pay that much for the cost of advetising on adwords. They'll cover the costs on their clients bill, so I dont think they have a problem with paying those kind of prices.
The reason they're willing to pay so much is that it's been lucrative to a constellation of individuals (lawyers, testing companies, x-ray readers, and people willing to claim they're victims), and it's been very slimey. Check out this story on NPR:
Silicosis Ruling Could Revamp Legal Landscape
How do you find out the actual price someone has paid for an adwords ad? I checked the link to the tool in the article and it will give you a placement estimate based on your bid but I can't find the actual price anywhere?
-Rob
"how to register a domain name"
27 bucks.
Last time I checked, it only costs 20 max for a domain name for a year. (where 3 is the cheapest I've seen) So how do they make any money? for ever customer, they lose 7 bucks if it was from an Adsense referal.
I hope your post bankrupts these lawyers. Frivolous lawsuits are a parasite on our economy.
So are peddlers of phentermine, viagra, and cialis by the way.
I hope your post bankrupts these lawyers. Frivolous lawsuits are a parasite on our economy.
No one is likely to get bankrupted, but if a few posts like these get some attention, they are going to be out a LOT of money. Even if only 20 people click the ad, be it from curiousity or contempt for the lawyers, that's over $1000 these firms are going to lose.
Apparently, many people were suprised by this...That web page with the info made the front page of Digg yesterday.
just READ THEIR comments! :LOL
just READ THEIR comments! :LOL
You may know about working at Google, but you don't know much about Adwords. If someone bids $53 for a word, it doesn't mean they pay $53 for the click. The bid amt and the click price are totally different. Depending on the advertiser's CTR and many other factors, he could be paying $3 or less. I have Google Certification to manage Adwords. Some of my clients have some of the keywords in your list; they pay a small fraction of the bid amt. Poorly managed accts indeed pay high amts, but that's due to their errors.
'I have a Google Certification to manage Adwords'
So you're feeding the machine then? Glad I've got my greasemonkey google ads remover
http://userscripts.org/scripts/show/2707
you don't know much about Adwords
Guilty as charged. I went and signed up for an AdWords account. (I had one before -- in fact, I had the very first AdWords account, user id 1. But they changed their login system a long time ago.) It's true that the pricing scheme is much more complex than I thought. In fact, after half an hour of reading the documentation and playing around with the cost estimation tools I still don't understand exactly how it works.
Nonetheless, I'm still pretty surprised that someone would even be willing to pay that much for a single click, even if the amount they actually pay turns out to be less.
Sell Structured Settlement 61.88
audio conference calling 61.54
800 conference calls 62.71
conference calling service 59.61
well? I'm sure you can go higher!
Most of the high click amounts are only for ads that appear on google.com's search results. The lawyers learned a long time ago that it's not worth nearly that much to advertise on someone's blog or whatever. I wish whoever puts out that list of high paying keywords would mention that before they just encourage more people to start mesothelioma blogs.
These advertisers are not all paying the high click rate. The amount you mention might well be an indication of what a new advertiser might need to pay to get to the top. You can be sure that as you move down the list of ads on the search page, the lower the price paid. And also don't forget that ranking of the ads depends on the amount paid multiplied by the click-through rate. So it is likely that in many cases the guys on the number one ad spot with a well-worded ad may be paying less than several of the ads beneath them.
These advertisers are not all paying the high click rate. The amount you mention might well be an indication of what a new advertiser might need to pay to get to the top. You can be sure that as you move down the list of ads on the search page, the lower the price paid. And also don't forget that ranking of the ads depends on the amount paid multiplied by the click-through rate. So it is likely that in many cases the guys on the number one ad spot with a well-worded ad may be paying less than several of the ads beneath them.
Nice post. Mesothelioma makes me laugh, those lawyers must be making a killing. If you get bored, you can always go spend their money with a few clicks ;-)
Malc
"Nice post. Mesothelioma makes me laugh,"
Tell that to Warren Zevon's family.
As Bob asked about, being a newbee at all this...how does one find out the bidding price on Google?
sorry..but you don't know or understand how this system works. first off...how did you get this high amount? through adwords estimator? if so, then it's more accurate than some "lists" on the net. secondly, there's a big difference between top bid and average bid. thirdly, as already mentioned, just because top bid pays that much, it doesn't mean most will pay that.
My friend lives right next door to one of the lead lawyers in this case. Believe me, he can afford it.
We are on the intercoastal, north of Chas., otherwise known as God's Country, but don't tell anybody lol.
Just a ploy to get the mesothelioma on this website so people can click it and the xooglers can make some quick bucks! Not really something you'd expect from ex-GOOGs.....very unprofessional and unethical.
To the anonymous post ahead of this one... It's a nice theory, but Ron doesn't get any of the proceeds from this blog. In fact, all AdSense earnings to date have been matched and donated to charity. I think I can safely say that neither Ron nor I are doing this for the money.
Now check yr adsense account it is banned by google
Rob said...
How do you find out the actual price someone has paid for an adwords ad? I checked the link to the tool in the article and it will give you a placement estimate based on your bid but I can't find the actual price anywhere?
You can find some from:
http://www.cwire.org/2006/03/23/updated-highest-paying-adsense-keywords/
Ron and others, note: The dollar amounts are CANADIAN DOLLARS!!!
I make a living out of knowing which Adsense Ads have the highest payout per click. Sure you can buy a list of the top spends but this doesn't make any sense if the ads in positions #2, #3, and #4 etc. are paying a fraction of that.
This is why top paying keyword lists are a waste of time. 'Mesothelioma' being a prime example.
I use a nifty online appication that resolves these issues for me. Since I've been using it (started in late Jan) my revenue has increased 10-fold plus.
http://www.On1page.com/Adsense
Nothing wrong with monetizing a Blog or web site say I (and if it bankrupts lawyers so much the better).
the money these people are paying is crazy. i wrote a little article on the latest high paying adword: austin dwi. i figured out i guess what is triggering so much searching on it. there's a law change. still, that's a nutty about of money to spend.
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